Times of India

Juicy News

Popular belief: As more and more people become health aware, specially designed vegetable and fruit juice parlours too are gaining popularity in the metros.

Meena Iyer | TNN

Ground reality:

Twenty-eight-year-old Rachna Kumari would agree. Her Bandra outlet, J-Kart, has customers coming in from various parts of the city.
J-Kart doesn't just offer fruit and vegetable juices. “There's a huge amount of research put into it,” says Rachna. “For instance, certain root vegetables shouldn’t be combined with certain leaf vegetables.”
While there are higher-end juice parlours in the city—like Ameritos—J-Kart caters to the suburban health conscious crowd.
“People are aware of the goodness of juice,” says Rachna. “And most of the gym-going people wish to start their day with just a glass of juice.”
J-Kart doesn't offer the regular sweet-lime and orange combinations. Instead, the focus is on combinations like Carrot-Lemon-Apple-Cabbage-Ginger or Granny Smith-Green Grapes, which have definite health benefits.
Rachna says, diabetics and weightconscious people stand to benefit from such mixed juices. “Drinking something like wheat grass shots or bitter gourd shots helps overcome specific diseases.” Upmarket juice parlours tend to be more hygienic than your regular roadside cart. And there is no preservative used. With affiliations with health clubs, parlours like J-Kart get a nutritionist to prescribe what a specific body-type needs. Those ordering on a monthly basis are also given discounts.

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